Well Played

A new kind of toy shop for kids 0 to 6: play first, take home what they love. We are curating our launch collection and meeting the brands behind it.

The shop

Well Played is an experiential toy shop coming to Ottawa, Canada. Kids try beautiful, well-made toys on the play floor, and parents take home the ones that earn their place, in store or by scan-to-order direct from the brand.

• A play floor, not just shelves
• A tightly curated collection for ages 0 to 6
• Beautiful, open-ended toys built to last

What we are looking for

• 1Launch brandsA small first collection from independent makers.
• 2Wholesale termsCanadian retail pricing and first-order minimums.
• 3New-to-Canada linesGreat toys that are not yet widely available in Canada.

Who is behind it

Well Played is founded by Shannon Gallagher, co-founder of Bird&Be, a Canadian consumer health brand, with earlier roles at Shopify and Ada. A decade spent building Canadian consumer brands and online retail.

China Toy Expo, October 2026

We are at China Toy Expo at SNIEC, Shanghai, October 21 to 23, meeting brands in person. Come say hello, or reach us any time.

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