A potential toy store in Ottawa.
Who we are
Well Played would be a shop where kids can try toys before parents buy them. It’s early: we’re meeting brands and learning their products while the idea takes shape.
A project of Shannon Gallagher, co-founder of the Canadian consumer brand Bird&Be, with experience selling across Canada, the US and China: on Amazon, and into retailers including Ulta and well.ca.
What we’re looking for
Products with real play value that are hard to find in Canada, from brands that care how their toys are presented and sold.
Who we’d love to hear from
Tell us about any existing Canadian or US distributors, so we can understand where a partnership could fit.
Next steps
If we met at the expo, send these through our existing conversation:
If there’s a fit, we can discuss a small mixed-product trial, potentially through a pop-up.